One of my favorite projects in 2015, was a spec and website concept I pitched to our Samsung client that showcased a day in the life of a connected Samsung user. Samantha uses her devices to prepare for the party and search for the perfect gift. I created the concept, wrote the script, casted actors, created props, directed, filmed and edited the entire spec, in just a few weeks time. My goal was not only to demonstrate Samsung's Smart Living ecosystem in a fun and organic way but I also wanted to create an enticing story that culminated with a twist and a heartfelt message. Throughout the video, I hid dozens of easter eggs from the book "Ready Player One," hoping some savvy viewers would catch on to my joke (see how many you can find!).