I art directed and designed the Samsung.com launch of Samsung's Galaxy GS6 and GS6 edge phones. My team created designs for the landing page and touch points, with high visibility, for the Pre-registration, Pre-order and Buy Now phases of the launch.
I pitched a spec and website concept for the client that showcased a day in the life of a connected Samsung user.
Samantha uses her devices to search for the perfect gift and prepare for the party that night.
I worked on the concept and script, produced, directed, filmed and edited the entire spec.
Hear & Now
"Unlocking the sounds that surround."
Inspired by the condition, Synesthesia, Hear & Now is a mobile app that generates music playlists based off colors from photos you take of the environment.
The app identifies the dominant colors in a photo taken by the user to create color swatches which are then assigned to specific moods. By tapping into the Spotify API, the app generates a playlist that reflects the environment or "mood" the user is experiencing at that moment in time.
Users can then share and explore playlists with other members on the app.
I worked on the concept, UX and design with 3 teammates, to create a functional app by the end of an 8 hour hackathon challenge.
Times Square Billboard
I designed and art directed the "Find the Perfect Gift" billboard in Time Square for Samsung's holiday season. The billboard ran through December and was seen by over a million people visiting Times Square on New Years Eve.
The Flavor Creator Facebook application was an interactive platform that allowed fans to collaboratively create the next VitaminWater, Connect. At Noise, we developed the brand, platform, marketing strategy and marketing campaign. 1mm VitaminWater fans ultimately participated, leading to a 1,000% increase in Facebook fans, an average 7 minutes per user spent on the platform, 40,000 virtual bottles created, 30MM PR impressions, and the program being named one of Forbes' top 20 social programs of all time. I worked on the UX and designed the entire application.
Unlockable is a video ad platform that takes existing video assets and turns them into games that are played to unlock web content for free. Publishers (think Hulu, Wall Street Journal, Zynga, Amazon, etc.) install the plugin to make their content free to their users who play our games. Anywhere a “Buy” button can go, an “Unlock” button can go right next to it. Our button is installed at publisher-chosen touch points where consumers are asked to pay for premium content. The opt-in experience offers brands guaranteed engagement and extended reach on TV creative, and players get a free and fun way to access paid content.
I worked on the UX and designed the visuals for the entire web experience as well as the corporate website.
Crush with Cupid is the risk-free way to see if your Facebook crush has a crush on you too. Users visit the site and select their crushes anonymously. If there's a match (and only if there's a match) they'll both be notified.
There are a lot of big dating services that focus on matching up strangers. We believe that most people already know someone they'd like to date. With that in mind, we took the worst part about dating—getting turned down—and did our best to eliminate it. Getting turned down by a long-term friend, a co-worker, or a friend's ex, can yield some pretty nasty results. With Crush with Cupid you know for sure they're into you before you make a move.
I worked on the concept, UX, marketing and design of the responsive web app, with two other teammates, two days before Valentine's Day.
The Fun Finder app is an interactive guide to all the Six Flags amusement parks across the U.S. The app allows guests to explore the park with their GPS, find information on each of the attractions, access a full events calendar, play games while waiting in line, locate friends, post updates directly to Facebook and more. In 2010, it was listed as one of the top 75 apps in iTunes. I worked on the UX and designed the entire mobile app.
A date goes awry when a couple sneak into a high school after dark.
I worked on the concept, cinematography, production, casting, editing and music for this short. I shot the entire film on a Nikon D800.
I designed Bourjois' makeup focus units in Sephora, JC Penney + Ulta stores nationwide along with marketing materials + various packaging designs. I also worked closely with the PR department to help brand + photograph their Mademoiselle Bourjois viral campaign.
At Noise, we partnered with the consumer electronics giant, Panasonic, on a spinout of the company to create and market a new product for Gen Y. I worked with the team to design the brand identity, teaser site, website and social campaign.
Cutting Edge Elite is a staffing service company in NYC that specializes in corporate, private, fashion and entertainment industry events. I designed the new identity and promotional materials.
Ace of Good
Ace of Good is a non-profit organization that delivers bags filled with school supplies to children in need.
Their first line of artisanal bags are beautifully hand made from the iconic blankets worn by the Maasai warriors and sewn by widows of the Maasai tribe in Kenya, providing them much needed employment. Each backpack comes with a promise that for every backpack purchased, Ace of Good will deliver another, filled with school supplies, to a child in need. Deliveries are made to children in Laos, Cambodia, Kenya, India, Cuba and the United States.
For every Green Guru bag that is purchased, Ace of Good delivers a bag, filled with school supplies to families of US troops.
I photographed all the latest product and lifestyle shots as well worked with their social media marketing team to launch their new brand identity.